Are you worried about your suddenly decreasing AdSense income? Has it been decreasing since last couple of weeks? Well, I would suggest, don’t worry… not now! AdSense income is not stable and predictable like a salary. A large number of factors impact and decide how much you’ll earn in a specific period. So, decreasing AdSense revenue is not uncommon. Sometimes you earn $100 a day and the other day it could be just $20.
Instead of worrying about AdSense income, you should keep an eye on your traffic. If you’re losing traffic, that’s not a good sign. If AdSense revenue is going down because of a reason other than declining traffic, there is not much to worry because most of the AdSense related things (like low CPC) is not in your hand. But if traffic is declining and as a result if number of ad impressions is going down, you should immediately look for the cause.
Many readers have asked me about unusually low Google AdSense revenues in last couple of months. They all say that while the traffic and number of clicks on their websites remained more or less same throughout the month but the Cost Per Click (CPC) staged a nosedive.
I told all of them just one thing… Don’t worry!
At TechWelkin also, we faced a similar situation and many other tech bloggers reported decrease in CPC. We have published an article stating many possible reasons for low CPC. One of these reasons is season. In middle of the year, advertisers tend to bid low for Google ads as they face budget crunch dues to financial year ending. Also, CPC goes low because people go on vacations during this period and advertisers lower their bids thinking they will not get much response. These are however merely hypotheses. We don’t really know what goes on behind the scene. Google hardly disclose any information that could reveal reasons behind such CPC fluctuations.
You can, however, balance the effect of low CPC to some extent by trying to increase your click-through rate (CTR). We have an article on some very good tips on how to increase AdSense CTR.
AdSense users can only hope that CPC would improve this month and onwards. Keep the faith. We would advise new bloggers not to lose heart and keep producing good content. Patient is the key for AdSense success.
Read: My Guide on Google AdSense Tips (a must read for AdSense Success aspirants)
Please feel free to ask me if you have any questions about this issue of decreasing AdSense revenue. I would like to be of help. I write articles to help bloggers, so keep in touch. Subscribe and keep on receiving tips for success in the blogging business.