Online Games, Advertisements and Children

With children hooking more and more to online games, advertisers are using ads especially targeting kids. Parents need to train kids to handle such ads. Celina Jones reports…
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Online games and apps are fantastic when it comes to providing your children with fun and enjoyment. The only thing you need to be mindful of is the advertisements that appear. Whether your child decides to watch Ben 10 Ultimate Alien online or play their favourite Batman game they may be met with a pop up or an advertisement on the side of the screen. If your child has not been educated about these then it can be very tempting for them to click on these advertisements. This can be dangerous because they may attempt to buy a product or they may have clicked on an unsafe website. It is not their fault though, after all; how are they supposed to know? They simply get sucked in by the advertisers. Read on to discover how advertisers do this and remember to have a chat with your little one about avoiding the adverts.

Here, there and everywhere!

Advertisers use strategic placing of their adverts in order to encourage your children to click. A popular choice for a lot of advertisers is to place their advert before the high score results come on the screen. Sometimes your child ends up clicking the advert because they think that they need to do so in order to see their results. There is a great level of trickery involved when it comes to this side of things. You even find that advertisements pop up on the screen mid game so that clicking on them becomes almost unavoidable. Of course this is exceedingly annoying for the game player, yet when children are involved they don’t see it this way and therefore they persevere.

I want candy

If you go on the internet now and play a children’s game you are bound to find one that alludes to candy. The advertisement may not even be designed in order to promote sweets and candy. However, they use images related to this because they know that they will entice children and make them want to click. It is almost an instinctive reaction. Children see the bright colours, the intriguing shapes, and they can practically taste the scrumptiousness. Therefore, they click the button because they want to find out more. Are they going to get free candy? Where can they buy these yummy treats? The temptation is astounding.

Give me more

“Unlock fantastic levels”, “experience a better version”, “get the latest” – clever wording is utilised in order to make children hit ‘click’. There are lots of adverts that give children the impression they are going to unlock a better game or some greater levels free of cost. There is no mention of the fact that children will need to pay in order to get these games or levels. Instead they click the advert feeling optimistic, until they are taken to a webpage with tons of different catches. This is annoying for you and frustrating for your child as well. This is a harder type of advertisement to monitor and give advice about. You should simply educate your children regarding pop ups and how to get rid of them (by simply click the ‘x’ button).

Advertisers are very clever when it comes to tempting your children whilst playing games and apps. As mentioned earlier, from those who watch Ben 10 Ultimate Alien online to those who play Batman games, this will always occur. You simply need to make sure your child is wise to it.

About the author

Celina is a freelance journalist. In order to study for this article she would watch Ben 10 Ultimate Alien online and alike. She is currently associated with Cartoon Network as their PRO.

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