Facebook is now aggressively marketing it relatively product that allows people to promote their posts. Some are seeing it as it happens in the real world. The folks who have money, they get to say more things and poorer chaps just have to listened to them!
What is Facebook Promotion
Whatever you post on Facebook is delivered to your friends via news feed. News feed is primary route through which your updates reach your friends. As Facebook’s popularity is growing day and night, news feed is turning into a fast flowing river. You get a more news than you can see or want to see. Most people look at the updates that appear only on the top.
That’s where Facebook promotion comes in. If you pay Facebook to promote your post –your post will remain towards the top of the news feed for a longer time than it otherwise would have. Higher the position in news feed, higher would be the probability that your post will be seen by more people.
Note: Promoted posts are marked as “Sponsored”. So, your friends will know that you have paid for promoting the update!
Note: By promoting your post, Facebook only increases the likelihood of your post get noticed. It does not mean that you will invariably get likes or comments on your post.
How to promote
You can promote your updates made on your profile even after posting them. A “Promote” link appears below every update you make. After clicking on this link you will have to choose the payment method. Facebook shows the amount you need to pay for promotion of a post. It also displays the estimated reach of your update if you choose to promote.
If you want to promote a Page post you can set an amount that you are willing pay for promotion. The more you pay the higher would be the estimated reach.