When Matt Cutts speaks webmasters in the whole world listen. Many of you might not know who is Matt Cutts. But if you are an informed webmaster –you must be knowing. Cutts is currently the Head of Google’s Webspam team. He is a key technical player who determines the quality of Google’s search.
So, what did Matt Cutts spoke lately? As you may know, Google keeps on updating it’s search algorithm to serve better results. The latest tweet from Cutts says that Google has pushed a new version of its anti-spam algorithm called Penguin. According to Cutts, this is the first update of this algorithm. The update will affect not more than 0.1% of English language searches. Here is the tweet that Cutts has posted:
Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches. Context: goo.gl/4f7Pq
— Matt Cutts (@mattcutts) May 26, 2012
Webmasters around the world have spoken in mixed tone about this update. Some say it will make the search quality worse and some put it to become better. But is Google listening? No! Google has said that it is an algorithmic change and it will not consider the review appeals filed by webmasters through Webmaster Central. However, Google has made a separate form available wherein webmasters can tell Google if they think that Penguin update has affected their websites negatively.