We recently started a YouTube channel named Dashamlav. It’s been about a month and we are getting great response from our viewers. As we continue to work on the channel, we noticed that our current audience retention percentage is 38%. So, obviously, we wanted to know whether this retention ratio is good enough or not! So, we did a research on the average audience retention among a lot of other YouTube channels. Here are our findings.
Before we begin, let’s clarify that the audience retention is the percentage of a video people watch. If they watch your video from beginning all through the end, audience retention will be 100%. If they leave the video after watching half of it — retention would be 50%.
Audience retention is one of the measures used by YouTube to rank videos in search. This measure also plays a huge role when YouTube algorithm decides whether or not to suggests your videos to the viewers.
Our research shows that on average YouTube channels get audience retention in the range of 35% to 40%. Ideally, we should try to keep this percentage as close to 100% as possible. However, we believe that having audience retention of over 50% should be good enough. Why? Well, viewers leave a video for various reasons — bad content is just one of them. If your audience retention is closer to 50% — we don’t think you should blame your content quality alone. 50% is pretty good percentage in this case.
There is another point. Retention percentage may go down as your video will get more views. If your content is super interesting and useful — it may not take a substantial fall. But it is often seen that retention percentage goes down with the increasing view counter.
If your channel’s audience retention is below 20%, you should reconsider your video making strategy. In this case, people are not really liking what you’re producing. You should consider your video topics, video quality and style of presentation. Improving upon these will certainly increase your Audience Retention on your YouTube Channel.
All the best!
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