Benefits of Linking Google AdSense and Analytics

Google knows everything! Well, if not everything, Google knows a real lot about Internet and how Internet users are using it. This is one established fact about Google.

Google shares its knowledge with webmasters through a number of tools. Google Analytics is one of the best tools around to keep track of traffic on your website. Google Analytics provides comprehensive data and easy-to-use reports for your consumption. This information can greatly help you in customizing your website and content in order to serve your visitors better.

Google keeps on adding new features on Analytics thereby making it more and more useful for webmasters. The latest feature addition is the possibility of linking with Google AdSense.

Now, you can connect Google Analytics with your Google AdSense account and extract information from the data provided by both of these tools. Here are some of the benefits of linking AdSense with Analytics:

  • You will get to know which of your content is generating more revenue. This will help you in writing more targeted content.
  • You will know which website referrals are generating revenue.
  • This linking will also enable you to find out which part of the world is giving you how much revenue
  • Find out which keywords are more successful in earning you money

Information extracted from combined AdSense and Analytics data is very useful for optimizing your website in a way so as to earn you more revenue. It is all up to you how deeply you analyze and use data provide by this linking.

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