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Benefits of Using Google Custom Search Engine (CSE)

Samyak Lalit | October 13, 2013 (Last update: September 22, 2017)

Samyak Lalit is an Indian author and disability rights activist. He is the principal author and founder of projects like TechWelkin, WeCapable, Viklangta, Kavita Kosh among many others.

Google has long been providing the facility for webmaster to  integrate site-specific Google search engine into their websites, including the ones based on CMS platforms like WordPress. This search engine can be configured to return search results only from one or more websites. Therefore it acts like a personal website search engine powered by Google.

Benefits of Using Google Custom Search Engine (CSE)?

There are a number of reasons as to why one should consider to use CSE in their website. Some of them are listed below:

  • It is powered by Google’s search algorithms –which unarguably are the best search algorithms. Results produced are relevant to the query.
  • Your own server does not need to bear the burden of search operation. Your server resources remain free to fulfill other requests.
  • Google Custom Search Engine is a free service.
  • Although Google shows ads with free version –but you can get a share from Google’s revenue by connecting it with an AdSense account. So, more the search –more the money for you.
  • WordPress search is not up to the mark. Google’s search is fast like lightning.
  • You can customize the look and feel of the search box as well as search results.
  • You can use Autocomplete feature –which makes querying even faster.
  • You can setup the Google Custom Search Engine to search through multiple websites of yours. This provides a seamless integration of search results and it may mean higher traffic to all your websites.
  • Now CSE is available in a number of layouts –you will surely find the one that suits your website’s need.
  • Google keeps track of search queries and gives you all the analytic data. It helps you to understand what your users are looking for on your website.

These are some of the advantages of using Google Custom Search Engine (CSE) on your website or blog. If you integrate CSE well into your webpages, CSE can certainly bring more value to your site visitors with easy and precise search.

Do you use Google CSE? How has been your experience with it? Please do share. And yes, feel free to ask if you have any questions on this topic. Thank you for using TechWelkin.


10 responses to “Benefits of Using Google Custom Search Engine (CSE)”

  1. surya Shrivastava says:

    I request, if possible please write a separate post regarding the “Cons” too.

    Thanks, Surya

  2. Surya Shrivastava says:

    Dear Mr. Lalit,

    I tried many search results to find the write answer regarding this topic, but failed. None of answer were up to the mark. But,fortunately I found your answer, which perfectly describe and explain about the question.

    Now, I will definitely apply GCE at my website.

    Thanks a lot for providing valuable info,

  3. Mona says:

    What possibly could be the disadvantages of Google custom search?

    • Lalit Kumar says:

      Google Custom Search shows results only from those pages that have been indexed by Google search engine. Google may not necessarily index all the pages in your website.

  4. Haizrul Amrie says:

    Nice article. I will use google custom search for my WordPress site.

  5. Mahesh Dandyala says:

    Google CSE adds a value to your site

  6. Vijay says:

    Hii Lalit Sir…

    I must say that your writing skills are very good and the information that you have provided is amazing.Thing is I want to use google custom search with my wordpress site and I am not able to do it.I am using wordpress CMS.Please provide a tutorial or link from where i can learn the stuff and use it on my site.
    Waiting for your reply.

  7. Syed Farhan says:

    thanks for the valuable info. I’ve already placed it in on my website.


  8. Ala ud din Jutt says:

    Nice post. It is helpful for me . I create a Google CSE and place it to my site.

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