Google AdSense: Which are the Best Ad Size and Type

Struggling bloggers and new AdSense publishers often think about which is the best display ad size and type. This question invariably comes in mind when you think about how to increase your AdSense revenue.

Google AdSense is a publishers’ advertisement network run by Google Inc. After signing up for this program, web publishers can show advertisements on their websites and blogs to earn money. These ads are delivered by Google. The company charges money from ad providers and gives a share of this revenue to the web publishers who show ads on their websites.

Because different websites have different layouts and goals, Google AdSense provides display ads in a number of types and sizes. Bloggers are free to select a size and type as he feels fit for his website.

It is almost impossible to crown a particular ad type and ad size as the best performer. It’s because different ads perform differently on different websites but still, based on my experience with Google AdSense, here are my views.

Better performing AdSense ad sizes are those which get higher Click-through Rate (CTR). You may want to learn about the ways to increase your CTR.

Best Performing Ad Size

We highly recommend that you make space for a Leaderboard (728 x 90) on your website. This horizontal banner performs best in most cases. It would perform even better if you could keep it in the first view of the visitors (i.e. visitors should not need to scroll to view leaderboard.)

These tips will help you using Google AdSense in much smarter way.

SEE ALSO: My Google AdSense Bible

In my opinion, the second best performing ad size is Medium Rectangle (300 x 250) or Large Rectangle (336 x 280). These squarish ads perform better when they are inserted in content area with a float towards left. In this fashion, these ads grab a lot of eyeballs as visitors read most languages from left to right.

Best Performing Ad Type

As Google also recommends, it is advisable to use “Text and Display ads” type. This will ensure that highest paying ads are displayed on your website. Some people tend to think that “Image only” ads are better because they draw visitor’s attention more easily. It may sound logical, but the truth is that you don’t earn just by drawing attention of visitor towards an ad! A click is what AdSense publishers desire.

Visitors come on your website looking for information that your website is promising to offer. They often make clicks on links given in text based ads when they see a link relevant to the subject they are researching. That is why it is better to display both text and image ads.

This was my opinion about best AdSense ad size and best ad type. Please ask me if you have any question on this subject. On TechWelkin, I write a lot of articles giving you tips on successful blogging. Do subscriber and keep on receiving latest tips from me. Thank you for using TechWelkin.

8 thoughts on “Google AdSense: Which are the Best Ad Size and Type”

    1. Hi Anne, you should select ad units on the basis of your website’s layout. Subject of the website does not much affect the effectiveness of the placement or type of ad units.

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