A TechWelkin reader and a friend of mine has asked me an interesting question. He wants to know which types of blogs attract Google ads with higher CPC. I know that this question swirls in the minds of many new blog writers and new users of Google AdSense who want to venture into online money making endeavors. So, I decided to write about the matter as it would be helpful to many people.
At the onset, you must understand that AdSense requires a lot of patience and hard work before it can start earning money for you. Most people don’t have that kind of patience and consistency and that is why they either totally fail in making any good use of AdSense or they satisfy themselves with meager earning.
The next important thing is to have something called topic authority. Google considers a website (a blog is also a website) to have considerable authority on a topic if that website keeps publishing quality material on that topic for a long time. The longer and higher quality material you publish –the better topic authority you gain. And better topic authority means better ads on your blog.
THIS POST BELONGS TO OUR GOOGLE ADSENSE BIBLE (a must read for AdSense Success aspirants)
Now, after making these things clear, let me come to the point in question. Although, most authors will tend to be politically correct on this issue –but the truth is that some niches indeed give you better paying ads whereas the other niches give you very low CPC ads. It’s quite obvious.
Higher paying ads will obviously come from companies that have coffers ringing with money and those who sell expensive products. For example, if you write about gadgets –your blog is likely to attract ads from mobile phone makers, computer makers, camera manufacturers etc. On the other hand if you write stories –the ads that will appear on your blog will be of general nature and, therefore, will include low CPC ads as well.
But it’s not only about the niche impact. Subject notwithstanding, if you keep writing good quality material –slowly the quality of ads delivered on your blog also improves. In the beginning you get low CPC ads but as the time passes and Google’s algorithm begins to give more respect to your blog –the ad serving algorithm will serve you with higher paying ads.
Moreover, CPC rate also depends on where your audience are located. If your target audience mostly are in USA or Europe, you are likely to get higher CPC… Companies in India and other developing countries don’t yet usually pay a good CPC at present.
So folks, if you want to earn via AdSense –remember these keywords: Patience, Hard work, Consistency and Quality content.
Please feel free to ask me if you have any questions. Thank you for using TechWelkin.