Google has long been providing the facility for webmaster to integrate site-specific Google search engine into their websites, including the ones based on CMS platforms like WordPress. This search engine can be configured to return search results only from one or more websites. Therefore it acts like a personal website search engine powered by Google.
There are a number of reasons as to why one should consider to use CSE in their website. Some of them are listed below:
- It is powered by Google's search algorithms –which unarguably are the best search algorithms. Results produced are relevant to the query.
- Your own server does not need to bear the burden of search operation. Your server resources remain free to fulfill other requests.
- Google Custom Search Engine is a free service.
- Although Google shows ads with free version –but you can get a share from Google’s revenue by connecting it with an AdSense account. So, more the search –more the money for you.
- WordPress search is not up to the mark. Google's search is fast like lightning.
- You can customize the look and feel of the search box as well as search results.
- You can use Autocomplete feature –which makes querying even faster.
- You can setup the Google Custom Search Engine to search through multiple websites of yours. This provides a seamless integration of search results and it may mean higher traffic to all your websites.
- Now CSE is available in a number of layouts –you will surely find the one that suits your website’s need.
- Google keeps track of search queries and gives you all the analytic data. It helps you to understand what your users are looking for on your website.
These are some of the advantages of using Google Custom Search Engine (CSE) on your website or blog. If you integrate CSE well into your webpages, CSE can certainly bring more value to your site visitors with easy and precise search.
Do you use Google CSE? How has been your experience with it? Please do share. And yes, feel free to ask if you have any questions on this topic. Thank you for using TechWelkin.