Google launched its email service, branded as Gmail, on 1 April 2004. This new service became instantly popular for it brought a fresh approach to email and inbox. Gmail came loaded with a lot of feature (many of which were based on Ajax); among these features was the bigger free storage than any other email providers. On first anniversary of Gmail, Georges Harik, the product management director for Gmail, said that Google will “keep giving people more space forever”. And since then Gmail folks have been constantly innovating new features.
The ever ticking free space counter we see on Gmail home page keeps on reminding us that Google is continuously offering more and more free space and we will never run out of email storage.
How does Gmail Storage Space Counter Increase?
In one second => 4 bytes
In an hour => 4 x 60 x 60 = 14400 bytes
In a day => 14400 x 24 = 345600 bytes
In a month => 345600 x 30 = 10368000 bytes = 10368 KB = 10.3 MB
In a year => 10.3 x 12 = 123.6 MB
So, at the current rate, you are getting 123.36 MB of free Gmail space every year. If you need more, you can always buy it from Google.
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It is basically a smart way of advertising a product feature. Ever ticking counter is a visual reminder that your email space is increasing by every second. Psychologically it assures Gmail users that they will never run out of space and will never have to delete emails to save space (it was a common practice a decade ago). Google is encouraging users to keep everything without worries of diminishing free space.
On 24 April 2012, Gmail’s storage space was increased from 7.5 GB to 10 GB. At the time when this article is being written the total free space available stands at 10299.206293 MB.