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Decrease in Google AdSense Revenue

These tips will help you using Google AdSense in much smarter way.
Samyak Lalit | July 13, 2012 (Last update: September 22, 2017)

Samyak Lalit is an Indian author and disability rights activist. He is the principal author and founder of projects like TechWelkin, WeCapable, Viklangta, Kavita Kosh among many others.

Are you worried about your suddenly decreasing AdSense income? Has it been decreasing since last couple of weeks? Well, I would suggest, don’t worry… not now! AdSense income is not stable and predictable like a salary. A large number of factors impact and decide how much you’ll earn in a specific period. So, decreasing AdSense revenue is not uncommon. Sometimes you earn $100 a day and the other day it could be just $20.

Instead of worrying about AdSense income, you should keep an eye on your traffic. If you’re losing traffic, that’s not a good sign. If AdSense revenue is going down because of a reason other than declining traffic, there is not much to worry because most of the AdSense related things (like low CPC) is not in your hand. But if traffic is declining and as a result if number of ad impressions is going down, you should immediately look for the cause.

Many readers have asked me about unusually low Google AdSense revenues in last couple of months. They all say that while the traffic and number of clicks on their websites remained more or less same throughout the month but the Cost Per Click (CPC) staged a nosedive.

I told all of them just one thing… Don’t worry!

These tips will help you using Google AdSense in much smarter way.

At TechWelkin also, we faced a similar situation and many other tech bloggers reported decrease in CPC. We have published an article stating many possible reasons for low CPC. One of these reasons is season. In middle of the year, advertisers tend to bid low for Google ads as they face budget crunch dues to financial year ending. Also, CPC goes low because people go on vacations during this period and advertisers lower their bids thinking they will not get much response. These are however merely hypotheses. We don’t really know what goes on behind the scene. Google hardly disclose any information that could reveal reasons behind such CPC fluctuations.

You can, however, balance the effect of low CPC to some extent by trying to increase your click-through rate (CTR). We have an article on some very good tips on how to increase AdSense CTR.

AdSense users can only hope that CPC would improve this month and onwards. Keep the faith. We would advise new bloggers not to lose heart and keep producing good content. Patient is the key for AdSense success.

Read: My Guide on Google AdSense Tips (a must read for AdSense Success aspirants)

Please feel free to ask me if you have any questions about this issue of decreasing AdSense revenue. I would like to be of help. I write articles to help bloggers, so keep in touch. Subscribe and keep on receiving tips for success in the blogging business.


7 responses to “Decrease in Google AdSense Revenue”

  1. kinza says:

    my ad sense income is decreasing it show 6 but when i check again it will decreases how can i earn more money

  2. Dinesh Bagoria says:

    Hi lalit thank for sharing the useful tips. My adsense revenue is decreasing every month as of now my revenue is decrease as low as $135 in a month of October 2016 where as on October 2015 my revenue was $258 and its regularly decreasing approx 10% every month from last month earnings. Where as my website traffic is increasing regularly. Page views are just double from same month of last year. So kindly suggest me what could be the reason behind it or how i can check the issue. Thanks in advance for your valuable response. If possible please leave a copy of your reply to my email address mentioned in from.

    • Lalit Kumar says:

      AdSense revenue fluctuates, as I have explained in the article. There is nothing uncommon about it. Also, this year, CPC has been very low, so the overall revenue is dipping for most of the bloggers.

      • Dinesh Bagoria says:

        OK. Thanks for your reply but one of my known bloggers is getting higher revenue than previous year even after same traffic as last year. So i want to know if there is any mistakes or any other reason for low revenue. By viewing your reply i am feeling little bit comfort.

        • Lalit Kumar says:

          CPC is determined by a number of factors. You should not really compare your CPC with anyone else. As for mistakes, yes, there is a great scope of improvement in your blog. But, because it takes significant time, I can not give your website analysis here.

  3. Aptitude and Reasoning says:

    Lalit Kumar, thanks for the share. But we have seen a decrease in the amount earned in the last 28 days. Suppose yesterday it was 5 dollars now it is showing 2 dollars only. Can you tell us what might be the reason?

    • Lalit Kumar says:

      Your question is not clear but I am assuming that you’re talking about the rolling window of 28 days. See, AdSense shows your earnings in last 28 days —as a result it will not always increase. Your overall earnings may also decrease if in recent days you have earned lesser. Suppose you begin your AdSense account on 1 July and earn a good 10 dollars on 1 July. Then you went on to earn one dollar every day from 2 to 30 July. So on 29 July, your total earning of past 28 days will be 37 dollars (10 + 1*27)… but on 30 July, the total earning of last 28 days will be 28 dollars. This is because on 30 July, earnings of 1 July will not be counted. Hope it makes the issue clear to you.

      if your earnings have d

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