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Google AdSense: A Newbie’s Guide

These tips will help you using Google AdSense in much smarter way.
Samyak Lalit | September 24, 2011 (Last update: September 22, 2017)

Samyak Lalit is an Indian author and disability rights activist. He is the principal author and founder of projects like TechWelkin, WeCapable, Viklangta, Kavita Kosh among many others.

Lately, I began paying attention to Google AdSense and how to use it to generate online income. For obvious reasons, people have a lot of interest in Google AdSense but what I have sensed is that most people are ignorant of many important aspects related with AdSense. This series of articles will tell you everything that you need to know to become a successful AdSense businessperson. In today’s article, I am going to discuss the basics of AdSense. I am sure, it would be very useful for the newbies.

What is AdSense?

Adsense is an ads serving program from Google Inc. The company started this program under its AdWord business. AdSense allows people owning a website to display Google ads on their websites and generate income from it. Website owners who display ads displayed by AdSense program are called publishers.

How does AdSense Work?

Google takes ads from advertisers around the world. Then these ads are shown on publishers’ websites via AdSense program. When a visitor to any of these websites click on a link given in the advertisement; Google gets revenue from the advertiser and it shares a portion of this revenue with the publisher. Clicks on different ads brings you different amounts of money depending on how much money Google is charging from that particular advertiser.

Read: My Google AdSense Tips and Trick Guide (a must read for AdSense Success aspirants)

These tips will help you using Google AdSense in much smarter way.
How to Use AdSense?

First of all, of course, you need to have a good website (a blog is also a website!) with good quality content available on it. If you already have a website, you can apply to get AdSense approval from Google. Upon receiving your application, Google’s automatic software will visit your website to see if it meets the criteria mentioned in the Google’s AdSense policy. Following are some of the points you need to keep in mind before applying for AdSense approval (these advices are based of Google’s policies):

  1. Your website must be a top-level domain. That is to say that the address of the website that you are submitting for approval should look like or A website URL like will be rejected by AdSense
  2. Language of the content on your website should be in the list of supported languages. Every languages is not supported by Google AdSense. For example, currently, English is supported but Hindi is not. (update on 10 December 2014: Hindi is now being supported by Google AdSense)
  3. Website should have a decent amount of content. It should not be freshly made (a website running for a few months will make the cut)
  4. Website content must not be copied from somewhere else on Internet. Google can detect plagiarism and will reject your application.
  5. Website must not have pornographic material on it.

In case Google rejects your application, you can resubmit the application after resolving the issue cited in the rejection email you’ll receive. Try to resolve all the issues before resubmission because repeated resubmission could get your AdSense account blocked.

A few more important things that you need to know while setting up your Google AdSense account.

  • Remember, Google is fussy about changing your country if you later on want to change your address. I had an AdSense account approved when I used to live in the UK. Unsuspectingly, I had given my UK address to get the payment from Google. Later on when I moved to India and I tried to change my address from UK to India -Google refused to do so. Google AdSense, at present, does not change address with the new address located in certain countries. So, be careful about it. In such a case you’ll have to create a new account.
  • You’ll get the payment through bank transfer from Google only after you have accumulated at least $100 in your account. You can not ask Google to pay you an amount less than $100 that you have in your account. Also, Google does not pay through services like PayPal.

This is how you begin with Adsense. Once you have got your application approved -you can start displaying ads on your website. In my next article I will talk about tips to make money from these efforts.

Please let me know if you are facing any problem regarding Google AdSesne. I will try to be help you. Thank you for using TechWelkin.


14 responses to “Google AdSense: A Newbie’s Guide”

  1. John Andoh says:

    Great! I also need to request for approval but do not know whether I can get approval, so please check my blog at blogger to see if it is possible to get approval.
    I also have shared youtube videos from my channel and someone’s channel on my blog, and I want to know if that can disqualify me to get approval.
    Thank you.

  2. sai says:

    Nice posts for new bloggers . thanks

  3. nikhil says:

    I had applied for AdSense four times got rejected (disapproved) all the four times.

    1st Attempt Violations : Insufficient content, Copyright Infringement. So I removed the content which seemed to be copied

    2nd Attempt : Insufficient content

    3rd Attempt : Insufficient content

    4th Attempt : Insufficient content

    As of now I have got original content but I am not able to fix the insufficient content, I have come across people who have more than 100 + posts and still get rejected for insufficient content. Is it because of the JavaScript that the crawler cannot crawl my content or something else?

    Kindly Guide me through the “insufficient content” thing.

    NIkhil Kashid

    • Lalit Kumar says:

      Nikhil, it is possible that Google is rejecting your AdSense applications because it believes that you’re blog is not of a good quality (the impression it got when you had copied content). My suggestion would be that you shift your blog to a new address. Buy a domain name and shift all the posts onto that domain.

  4. Mad says:

    Hi. thanks for your info. And i tried for AdSense using blogger blog. But always they say insufficient content and disapprove my site. Bur i think it’s not the real problem.Pls sir, Help me to get approve my site.

    • Lalit Kumar says:

      Well, I have checked your website. you have copied posts from here and there and you expect Google to shower dollars on you?! Copying content from other places can kill even the most established blogs, whereas you are just a newbie. With this approach, you will never earn anything from blogging. My suggestion would be to delete all the posts and even delete your blog (because now it is the bad books of Google). Create a new blog and DO HARD WORK. Write your own content. Don’t steal content from others. There is no shortcut to success.

  5. Moses Otieno says:

    Hey, I must say that I have read your article today from Google serps, would you kindly advice me on how to monetize the best classified site I believe he he. Than you so much

    • Lalit Kumar says:

      Hi Moses, no one can answer such questions. First you would need to build the foundation of your website with good quality and useful content. Once you have traffic, use Google AdSense to monetize your website. As simple as that! All the best!

  6. John says:

    Is my blog able to get adsense approve

  7. Fashionistachic says:

    Thank you for the great info, although I desperately need to find a support contact. My application has been pending for over a month. What is the acceptable time to have response from an application?

    • Lalit Kumar says:

      Well, a month is quite a bit of time. Usually they make a decision on application within ten days or so. I would suggest that you contact the support about this delay. Just google “adsense support” and go to the first link in search result.

  8. chetan says:

    but i think u can change the address within the country….

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