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AdSense in Hindi: Google Gives Support for Hindi Blog and Websites

TechWelkin also publishes useful information about using Hindi on digital devices and Internet.
Samyak Lalit | December 9, 2014 (Last update: September 22, 2017)

Samyak Lalit is an Indian author and disability rights activist. He is the principal author and founder of projects like TechWelkin, WeCapable, Viklangta, Kavita Kosh among many others.

Finally, after a long wait, Google has added the Hindi language support in AdSense. Earlier, it did not support AdSense ads on websites and blogs which primarily host Hindi content. But now, after all, you have AdSense in Hindi!

I have been associated with Hindi language websites and blogs for about 10 years. I have developed several Hindi language websites and I also write blogs in Hindi. Innumerable Hindi bloggers and wanna-be Hindi bloggers have asked me about “AdSense se kamaai” (Hindi for “earning from Google AdSense“). This has been one of the often asked questions.

A number of such people wanted to be professional bloggers and, in spite of no support for Hindi content, they even added AdSense ads on their Hindi blogs. Google also turned a blind eye towards such attempts. But all in all, there was not much of online income for these bloggers because Google did not support such ads. However, Google’s indifference towards Hindi AdSense is just one of the reasons why Hindi bloggers did not succeed in earning enough from AdSense. What are the other reasons? Well, read on!

Google’s Concerns with Hindi AdSense

If so far you don’t know what all I am taking about, then first you should know what is AdSense and what are the avenues for earning money from Internet.

TechWelkin also publishes useful information about using Hindi on digital devices and Internet.

TechWelkin also publishes useful information about using Hindi on digital devices and Internet.

In the past there was a time when Google actually used to support Hindi AdSense. But then suddenly, support was revoked, probably sometime in 2008. Most bloggers felt surprised and perplexed by Google’s decision. But I know why exactly it happened.

AdWord program (with the help from AdSense program) is the main source of income for Google. Google takes money from advertisers and shares that revenue with the AdSense publishers. When Google used to support Hindi AdSense, at that time Hindi bloggers deployed a number of Google ads on their blogs. But it did not turn out to be a good business for Google.

Now, your first question would be, “why wasn’t it a good business for Google?”

The return on investment (ROI) for the advertisers from Hindi blogs and Hindi websites was almost negligible. The click-through rate was very low. You can understand it like, if Google showed 1000 ads on all the Hindi blogs, it got, let’s say, just one or two clicks. Advertisers don’t pay Google just for showing their ads. They pay for getting clicks and bloggers also get paid according to clicks (CPC mode). Now the situation was that the advertisers were paying a lot of money but getting very little number of clicks in return from Hindi blogs.

Naturally, soon Google realized that it was a bad business to support Hindi AdSense. It revoked the official support but continued to allow Google ads on Hindi website that have good page authority (e.g. newspaper websites).

Why is Google Again Supporting Hindi AdSense?

I can think of two reasons. One is obviously that it wants to test the waters again. In comparison to 2008, now there is a significantly larger number of people who know how to type / write in Hindi on computer and mobile phones. Comparatively, there is much larger amount of Hindi content available on Internet.

Therefore, there is a big market for Hindi ads which Google wants to tap. Several years have gone past since it revoked the support for Hindi AdSense. Now Google again want to see if allowing ads on Hindi blogs and websites will turn into a profitable business.

Second reason could be the change in India’s political scenario. The current government has been pushing for Hindi quite a bit. Now, there is a conducive environment for the promotion of Hindi language in the country. Perhaps, Google has also become hopeful that the Hindi ads market will get a lift.

Google AdSense for Hindi: What does it mean for Hindi Bloggers?

Now that Google has resumed its support for ads in Hindi language, the Hindi bloggers can now expect a better ROI for themselves. Earlier, it was risky to put Google ads on Hindi websites because if Google will take a notice of it, they would consider it as a policy violation and as a penalty they would block the AdSense account.

It actually happened with a couple of my clients!

But now there is no such fear. Hindi bloggers are now officially authorized to place Google ads on their blogs. All you need is an approved AdSense account.

These tips will help you using Google AdSense in much smarter way.

These tips will help you using Google AdSense in much smarter way.

Will Hindi Bloggers Make a Lot of Money?

If you want my frank opinion, I don’t think Hindi bloggers will instantly begin to make enough money from their AdSense ads. There are several reason behind my doubt.

First of all, just because Google is supporting Hindi AdSense, it does not guarantee success of your blog. Professional Blogging is a highly technical subject. Honestly speaking, just knowing how to write good articles isn’t enough for success in blogging. I have known many bloggers who have been fairly good at writing stuff but they lacked everything else that is needed to be a successful professional blogger.

In general, Hindi blogs lack in quality. Only a handful of quality Hindi blogs are out there. Most of the other Hindi blogs are directionless. A large number of Hindi bloggers feel that just by starting a free blog and posting a few poems or articles over there will open the floodgates of currency bills. That notion is, at least a thousand miles, off the reality.

Hindi bloggers will have to work very hard (and I mean VERY hard) to elevate themselves to a position of importance as a collective juggernaut. If Hindi bloggers will not learn and write factual, unique, interesting and useful content; AdSense will not bless them.

So, all in all, I do not see any great benefit for Hindi bloggers in next one year. Why? Well, it’s simply because it takes time for setting up a good blog. And it may take even more time to cleanup an existing blog!

I hope that the official support from Google for Hindi AdSense will motivate Hindi bloggers and they will begin working on making their blogs clean and useful. If thousands of Hindi bloggers will do this, only then Hindi AdSense will continue to be a good business for Google.

If Google will again realize that supporting ads on Hindi websites is a bad business, they will not hesitate in revoking the given support. We all must remember that Google has no passion for Hindi or any other language. They’re are a business company and they do whatever serves their own interest. Although there are several alternatives of Google AdSense; but it is still one of the best advertising options.

Therefore, let’s not consider this newly arrived support for Hindi AdSense as a “great step forward”. It is just “one step forward” and we, the Hindi bloggers, have a long way to go. Enough of celebrations. Now let’s begin some real work!

I hope this information was useful for you. Please feel free to ask should you have any questions on this topic. I will be happy to try and help. Thank you for using TechWelkin.


27 responses to “AdSense in Hindi: Google Gives Support for Hindi Blog and Websites”

  1. TechKept says:

    Really great post but nowdays its want hard work very hard work to get top on Google top results thanks lalit kumar

  2. Rahul says:

    Let me thank you for writing such a wonderful guide Lalit.
    I’ve recently started a Hindi blog, but I’m not sure should I continue working on it?
    The main reason for concern is that it takes a lot of energy and is time-consuming. On the other hand, the revenue from Adsense is in pennies.
    Guide me a bit as you expressed you have a vast experience creating Hindi websites.

  3. Ankita says:

    I want to display adsense ads in hindi as my website is in hindi language?
    How to do?

  4. Sumeet Kumar says:

    can i write my blog in both hindi and english, according to the topic..
    and the same can i apply for google adsence..

  5. sourav pathak says:

    Hello bro. I Have applied for Google AdSense having English language blog and they approved it in just 20 days. Can I use English language approved AdSense account on Hindi language Blog. Please help me.

  6. deepa says:

    Thanks for sharing valuable article. Getting AdSense Approval in Hindi blog is not easy thing. How many post require for apply new AdSense account. Indian blogger should be six months old necessary or will apply before it.

    • Lalit Kumar says:

      Hello Deepa, it is not very clear how Google gives approval. But yes, if you blog has about 20-30 good posts and it is about a month old, you should stand a good chance to get the approval. However, I tend to believe that Google is giving increasingly more importance to the subjective quality of a website or blog while deciding AdSense approval. So, the content quality and layout of the blog etc. play an important role. All the best!

  7. Sitanshu says:

    1. How a social networking website earns with google AdSense?

    2. When content of my website is in both English & Hindi Languages, will google AdSense “Allow” or “Block” my website from it’s benefits?

    3. Will my idea of distributing recharges to my website users/traffic for acting them on my direct affiliated advertisement from some companies, make me eligible in Google AdSense? or it’ll be some violation? if it is, is there any solution so that I can add Google AdSense and my affiliate ads simultaneously in my benefit?

    4. If traffic is higher and ads by AdSense clicked lesser “LESSER”; is there any benefit of such high traffic?

    Lalit sir :) your article is very useful. I hope you’ll clear all my doubts.

    Thank you

    • Lalit Kumar says:

      1. All the websites work with Google AdSense the same way. There is no distinction for any particular niche.

      2. Google approves an AdSense request based on the quality of content on a website. It should not mind the English and Hindi content on the same website. But I would recommend to keep these two languages separate.

      3. Google allows you to use other ad networks along with AdSense. But you must be sure that the ads you are using are genuine. If your website gets involved in any kind of fraud —your AdSense account may get banned.

      4. High traffic is always good. It depends on you what you do with it!

  8. manjinder says:

    sir google adsense kya hai aur hum ese kaise use kre

    • Lalit Kumar says:

      Manjinder, Google AdSense is a free service that allows you to show advertisements on your website and earn from these ads. First, you need to have a popular website if you want to use AdSense to make money. On TechWelkin, you will find a lot of information on AdSense. Do the research!

  9. Mk says:

    Thanks For Sharing Useful Article

  10. Gaurav Kumar says:

    I really appreciate this step of Google and soon planning to come up with an excellent hindi blog to see how well it will work for me and my readers.

  11. sandeep gupta says:

    HI Lalit, it’s almost 15 days of adding Adsense code to my portal but not ad is showing. can you please guide me in finding reason and what is probable remedy.

    • Lalit Kumar says:

      Sandeep, I took a quick look at your website’s code and on the surface things seems to be fine. It will take time to investigate the cause why AdSense ads are not appearing. I would suggest either you dig deeper or hire a professional to look into the problem.

  12. Aniket Bhandakkar says:

    Can u please guide us step by step, how to apply for Google AdSense in Hindi?

    • Lalit Kumar says:

      You don’t need to specially apply for Hindi AdSense. It’s the same AdSense service which has now begun to work on Hindi websites as well.

  13. jagdish disha says:

    Thanks Lalit Kumar…
    for this important and usefull information.

  14. Kavita Rawat says:

    Thnx for sharing useful information!

  15. PANKAJ GUPTA says:

    Thanks for sharing,
    I am writing on investments like shares, mutual fund etc.
    Is there alternatives of google AdSense for Hindi blogger

    • Lalit Kumar says:

      Hi Pankaj, it’s great that you’re writing on a subject that is different from the omnipresent literature in Hindi blogging. There are several alternatives of Google AdSense, but trust me, AdSense is THE BEST. Those alternatives won’t pay you as much as AdSense and also they are not as reliable. Write good stuff and use AdSense. That’s a great combination. I also blog in Hindi and I am perhaps one of the most successful Hindi bloggers. My suggestion would be that you focus totally on writing good material and building a dedicated readership. Rest all will follow. All the best! Hope to hear more from you on TechWelkin.

  16. Markus says:

    These are great news. We put so much energy and time in our website, but got the policy violation mail from google in the past. So what can you do.
    Take another ad provider?
    We tried that, getting ~ 0,0001 cent per click. Funny is, we don`t get an mail from big G , that it is now allowed to put adsense on websites with hindi text. I just visited some Hindi Sites and realized the hindi google ads. So i searched for “adsense hindi” and found your site at nr. 1 :-)
    I think it is a good chance for Hindi / Indian Blogger to start now
    Because, even if you are only making some small dollars a day, in India this is a lot of money. But as you said:
    “Now let’s begin some real work!”

    • Lalit Kumar says:

      Thanks for the comment, Markus. Well, it is not surprising that the website you’ve mentioned is not making much of money from Google AdSense. Google hardly gives importance to such websites. However, such sites can very well be high-traffic because people find them useful. So, you should focus on getting more traffic. At present, you’ve very little traffic. Once you have good traffic, you should monetize it through other means (like using another ad network).

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