Google India and TNS (a research agency) recently conducted a survey on the political scenario of India. The survey has revealed some interesting results.
BJP Prime Ministerial Candidate, Narendra Modi, has turned out to the most searched Indian politician on Google. The current Gujarat Chief Minister is followed by Congress Vice President Rahul Gandhi. Other political leaders in order are Sonia Gandhi, Manmohan Singh and Arvind Kejriwal (of Aam Admi Party).
The BJP is the most searched political party, followed by the Congress.
The survey was conducted over 41,000 people but the focus was on 7,042 registered voters who surf the Internet. The study was carried out between March 2013 and September 2013. The respondents are from 65 constituencies across 59 cities of India.
Google India released the results on 8 October 2013. Some other findings of this survey are:
- 37% of the urban Indian voters use Internet
- 65% said that they do not share their political views online
- 45% want to get more online information on political parties.
- 94% urban Indian voters said that they are going to vote in the upcoming General Elections in 2014.
- However, 42% of these voters are yet to decide whom they will vote for.
- 35% respondents said that they will their vote to the party and a marginally higher (36%) number of people revealed that their decision will be based on the choice of candidate. 17% will give highest importance to the leadership of party and only 11% will consider who is the PM candidate of the party.
- 45% respondents in western India said that they will prefer to vote for a local candidate. Preference for local candidate was found to be the least (27%) in the eastern parts of India.
- 85% respondents revealed that they have voted in earlier elections as well (64% of these respondents are in the 18-25 age group)
Rajan Anandan, vice president and managing director, Google India, said: “The findings reveal that the internet will play an important role in influencing the large undecided urban Indian population in the next Lok Sabha elections.”
“There is an opportunity for political parties and candidates to engage the urban Indian youth on the Internet. We are already seeing a massive growth in elections related search queries,” he said.