We receive a lot of queries on “how to make money from blogging“. People, especially youngsters, are interested in doing professional blogging and earn money from it. But is it really so easy to make a decent income from writing blogs? Or is blogging just a way to earn a few extra bucks for pocket money? In this article we will talk about the reality and methods of converting a simple blog into a business.
Before we proceed, first we would like to say a few words about what exactly is blogging and how it is different from professional blogging. Well, as many of you might know, a blog is essentially an online diary where you write posts in chronological order. Most people think that tech blogging is the most profitable subject for getting money out of a blog. But the truth is that you can write just about anything and still turn your blog into a money making machine. The only requisite is that you need to have in-depth expertise on the topic you’re writing about.
A blogger just write blog posts. Such people use their blogs as a medium of expression. They write about what they feel on various topics. Professional blogging is, however, an altogether a different story. A professional blogger makes efforts to earn from her blog. It is not easy but it can be done. Professional blogging is a full time job and one needs to be enterprising all the time. You can make money from your blog if you work hard and keep on working hard year after year.
There is no doubt that Google AdSense is the best way to earn money from your blog. Google’s AdSense program is monetizing millions of blogs around the world. For beginners in the field of blogging, Google AdSense is a blessing because it is totally hassle-free advertising program. All you need to do is to paste the AdSense code at right places in your blog and then just focus on developing content. Advertisements will automatically be shown on your blog and you will get paid for it.
Getting approval for AdSense account is no longer as easy as it used to be. Nevertheless if you have a six months old blog with 30 great posts —there is no reason why you wont get AdSense approval. Once you get the approval, make sure you take care of your AdSense account and don’t get it banned! Google is very strict about policy violations.
Many people believe that writing in English is a sure-shot way to earn money from blog. But it is not entirely true. Although, English blogs may have a greater readership, it is always better to write in a language on which you have the best command. Google is continually expanding the AdSense program in more languages. For example, just recently, they added Hindi in the list of AdSense supported languages. This means that now Hindi language blogs can also show AdSense ads and the Hindi bloggers can make money from blogs.
Google AdSense primarily pays you on Cost Per Click (CPC) basis. This means that you will get paid if your blog reader will click on an AdSense ad on your blog. Blogs working on CPC model becomes successful only if they offer really good content to the readers because you will not get paid only for showing the ads.
If your blog has high traffic, you may also make a few bucks even if no one clicks on ads. This earning comes from ad impressions and you get paid for every one thousand impressions (CPM).
Obviously, Google AdSense is not the only ad network out there. Although Google is the king, but there are other companies of all sizes which provide ads for your blog inventory. You can subscribe to these ad networks and show their ads on your blog to earn money. If you have an active AdSense account, you can also use ads from these networks along with AdSense ads.
In case your AdSense account does not get approval or it gets banned, these alternatives of AdSense come as a great hope for continued monetizing of your blog.
Most of the ad networks offer CPC based ads but they also offer Cost Per Million Impressions (CPM) based revenue. Therefore, if you have a blog or website where people are not clicking on ads, then such CPM networks can help you in monetizing your traffic.
Affiliate ad networks are also a great choice when you think about how to make money from blog. You can become affiliate partner of programs like Amazon Associates and show their ads on your blog. There are a huge number of companies that run affiliate programs. These companies include all the major online retailers. Affiliating with online retailers gives you a good choice of products that you can promoted through your blog.
The affiliate programs usually pay on Cost Per Lead (CPL) or Cost Per Sale (CPS) basis. In order to make money from these programs you need to:
- Select the right product for your blog
- Take measures to increase click through rate (CTR)
- Write good quality and relevant content
As your blog will gradually get more traffic and become popular, you will begin to get offers from individuals and companies for writing reviews of their products. See, everybody wants publicity! You can get money from them for promoting their products by writing reviews. Obviously, everybody would want you to write a positive review, but you should be honest and you should write a review only after trying the product yourself.
You must remember that your blog readers are more important than a few dollars. You must not write fabricated reviews as this may lead you to lose the trust of your readers. You should have a keen eye for details and finding drawbacks and features of a product. You should also have good command on language. Making mistakes in writing will give not convey a good impression to your client.
This option is good only for high traffic blogs. If your blog is of high quality and gets millions of page views, companies may approach you to show their ads on your blog. They can pay you really handsome amounts but for this your blog needs to reach a certain level of popularity.
If you have a very popular blog, you can also proactively approach relevant companies and ask them for direct advertisements campaign. You will need to provide your client with detailed reports on ad impressions and CTR. You can use Google Double Click platform for running and managing such ad campaigns on your blog.
Sometimes companies want to publish articles about their products. They will write the article and ask you to publish it on your blog in return of a one time payment. This is also sometimes called guest blogging. It is also a very good way to earn money from your blog. You should, however, be cautious of what you’re publishing on your blog. A sponsored article should be marked as such and it must not contain any false information.
Some small-time bloggers are in a habit of publishing anything on their blogs, get payment from the writer and then after a few days they delete the article. This is not at all a good business practice. As a serious professional blogger you need to make a connect with all the stakeholders in the blogging ecosystem. Cheating is the worst policy in the blogosphere. By copying, cheating and using black hat tricks, you may be able to earn a few dollars but you will not be able to become a successful professional blogger in the long run. So be honest if you want to make good money by blogging.
Most of the new bloggers begin by making just a few dollars per day. But if you keep working on your blog, develop great content and create a fairly large readership, soon you will see bigger money. Established bloggers earn in millions from the work that they do on their blog. You must not however be obsessed with blogging. Not everybody can do everything. You should try hard. You should try your best but if you don’t succeed in blogging, you should know that their are other methods of making money from Internet. You should not be disheartened —all you need to do is to find the work that suits you. Enjoyment is a must for becoming successful in blogging.
If you want to start a new blog to make money, there are plenty of free websites to start a blog. Starting and maintaining a blog has become very easy but the responsibility of creating good content still lies on the blogger. Work hard and enjoy! You can make a lot of money from blogging!
We hope that this article would motivate you for doing professional blogging. If you have any questions in this regard, please feel free to ask. Our team will certainly try and help you. Thank you for using TechWelkin!